HOW THE COLLABORATION WORKS
Collaboration with Cer Fruit begins with a conversation with our team. After getting to know your production setup, varieties, and location, we define the basic parameters of cooperation:
- expected volumes and quality,
- availability of packaging,
- support from our agricultural supply store,
- method and timing of procurement.
The producer receives full support throughout the season — both technical and organizational — while we take over the logistics and market placement risk. Our cooperation is based on mutual trust, past performance, and clear communication.
HOW THE COLLABORATION WORKS
WHY CHOOSE US
Cer Fruit offers a unique model that brings together everything a producer needs:
- Transparent pricing and guaranteed procurement
- Timely availability of packaging and inputs
- Payment in two phases: part immediately upon export, remainder after 24 days
- Expert support during the season – in the field and from our supply store
- Logistics and export handled through certified channels
Our goal is not just procurement, but long-term, fair, and mutually beneficial cooperation.
WHY CHOOSE US
TECHNICAL SUPPORT DURING THE SEASON
Our advisory team is here to assist every producer working with Cer Fruit:
- monitoring of vegetation and development stages,
- recommendations for crop protection and nutrition,
- quick response in case of disease or pest outbreaks.
Communication with producers is conducted directly through our supply store, via phone, apps, or on-site visits. Our goal is to guide you through the season with less stress and more support.
TECHNICAL SUPPORT DURING THE SEASON
PACKAGING AND PROCUREMENT CONDITIONS
Cer Fruit provides standardized new plastic crates for blueberries, manufactured in Serbia, which are used by producers during harvest. Packaging is distributed in coordination with our procurement team prior to the beginning of the harvest.
Producer obligations:
- to store the packaging properly until the start of harvest,
- to use the crates exclusively for fruit intended for Cer Fruit,
-to keep the packaging clean and in proper condition throughout its use.
After the season, the crates remain with the producer and may be reused in future seasons within the framework of cooperation with Cer Fruit. The packaging may not be sold to third parties or used outside the scope of cooperation with Cer Fruit d.o.o.
Procurement conditions are communicated in advance with each producer, and the same terms apply to all participants within our network. Our practice is to ensure that all key information is clear, transparent, and equally available to every partner.
PACKAGING AND PROCUREMENT CONDITIONS
PAYMENT AND CLASSIFICATION
After receiving the fruit in our cold storage, our team performs internal quality control and
classifies the goods into three categories:
- Green: fruit that fully meets export standards
- Yellow: fruit with minor deviations, conditionally accepted
- Red: fruit that does not meet export criteria and remains in storage
Fruit that meets export requirements is usually shipped to buyers the very next day. On the same day the goods leave our cold storage, we pay the producer the first portion of the price
– €1/kg. The remaining payment follows 24 days after the reception of goods. In this way, Cer Fruit helps finance the costs of harvest workers, and with inputs provided on deferred payment through our agricultural supply store, Cer Fruit enables the producer to have minimal expenses before receiving payment for their fruit. This is how we stand by
our producers throughout the entire season.
PAYMENT AND CLASSIFICATION
FREQUENTLY ASKED QUESTIONS – FOR PRODUCERS
1. Does Cer Fruit buy only blueberries? No. In addition to blueberries, we also purchase raspberries (Enrosadira, Kwanza) and plums (Čačanska Rana, Julska Lepotica, Stanley). Our focus is on exporting fresh fruit that meets the requirements of foreign markets.
2. Do I have to sign a contract with Cer Fruit to sell my fruit? Yes. Cooperation with Cer Fruit is formalized by signing a contract. The conclusion of the contract is mandatory for the sake of clearly defined rights and obligations of both parties, product traceability and compliance with the requirements of GLOBALG.A.P. standards, as well as other relevant food and market safety requirements.
3. When is payment made? Payment is made in two installments:
- First installment – currently €1/kg – on the same day the goods are exported.
- Second installment – 24 days after the goods are received at our cold storage facility in Serbia.
4. Do you provide packaging? Yes. Cer Fruit provides appropriate packaging for all goods purchased. The packaging remains with the producer after the purchase is completed and is not returned.
5. Do you provide transportation to the cold storage? No. Transportation to the cold storage is organized by the producer.
6. Do you provide technical support to producers? Yes. Our team manages production and provides advice and recommendations throughout the year – from orchard establishment, through plant protection and fertilization, to harvesting and post-harvest handling.
7. Can I obtain agricultural inputs through Cer Fruit? If you are our contracted grower, there is a possibility that Cer Fruit will finance all necessary inputs, and the debt will be settled at the time of fruit payment.
FREQUENTLY ASKED QUESTIONS – FOR PRODUCERS
